15 Most Popular Mom Influencers On Instagram Every Mother Should Know In 2023

Publish date: 2024-05-04

Mom influencers on Instagram in 2023 are Chiara Ferragni Tammy Hembrow and Kailyn Lowry. Sarah Nicole is also on the list.

Mom influencing started in the form of mom blogging. The new and experienced mothers used to share parenthood and baby care concerns via blog posts.

The trend has shifted, and mom influencers are dominating the social media platform Instagram. They advise on childcare, share their baby's growth journey, etc.

Some even start their mom-influencing journey from the start of their pregnancy. They keep track of their baby bump and update viewers about the prepartum and postpartum journey.

Mom influencers have multiple unique platforms to promote their content. However, Instagram has become their go-to site to swoon their audiences.

This article looks at Popular Mom Influencers On Instagram In 2023 1. Chiara Ferragni 2. Tammy Hembrow 3. Savannah Rose LaBrant and Kailyn Lowry.

1. Chiara Ferragni (29 million followers)

Chiara Ferragni tops the list of mom influencers on Instagram with more than 29 million followers.

Ferragni is a 35-year-old businesswoman, fashion designer, and mother of two children. She promotes her brand by modeling alongside her cute little daughter in matching dresses.

The netizens are swooning over the mother-daughter duo. The lady also shares pictures of her son and husband in twinning outfits.

Chiara is the gorgeous mother of her son, Leo, and her daughter, Vitto. The happy family of four is based in the fashion capital Milan of Italy.

If you love seeing more content on twinning apparel for mom-daughter, father-son, or family, follow the fashionista mom influencer, Ferragni. 

2. Tammy Hembrow (16.3 million followers)

With 16.3 million followers Australian fitness model, Tammy Hembrow is the second most followed mom influencer on Instagram.  

The 28-year-old entrepreneur is the mother of five kids. Wolf is her only son while Saskia and Posy are her beautiful daughters.

Tammy welcomed her third child on June 2022. She shares her journey of caring for her toddler and two other young kids on social media.

The model posts fabulous content alongside her children. Previously, she has made reels on the must-have mother product, a milk pump machine which was sponsored by the Hakaa brand.

Hembrow was featured on the cover of Forbes Australia in September 2022, along with her new baby girl, Posy.

3. Savannah Rose LaBrant (7.2 million followers)

Savannah Rose LaBrant is the third most adored mom influencer on Instagram with a whopping 7.2 million followers.

Brant is 30 years old social media personality known for her family vlogs featuring her kids. She is the mother to 4 children named Everleigh, Posie, Zealand, and Sunday.

Savannah is a cool mama who posts skits and makes TikToks with children. She was a single mother to Everleigh until she married Cole LaBrant in 2017.

Brant is an Amazon associate, and she earns a commission by selling products. She markets kid's vitamins, baby items, skincare, and home brands, etc.

The lady also is a YouTuber with more than 13.1 million followers.

4. Kailyn Lowry (4.4 million followers)

NYT bestselling author Kailyn Lowry is listed as number 4th among mom influencers on Instagram with 4.4 million followers.

Kailyn, who is 31 years old, gave birth to her first child at the age of 17. She has starred in MTV's "16 and Pregnant" and "Teen Mom 2".

Lowry has four incredible children named Creed, Lincoln, Lux, and Isaac. She creates content about her life as a mother.

The writer is also an Amazon associate. She can often be seen bathing the kids, feeding them, preparing for their birthday celebrations, and performing other mom duties. 

Kailyn also supervises the social media handles of the elder ones and runs the account of her young kids.

5. Shawn Johnson East (3.8 million followers)

At the 5th place of top mom influencers on Instagram is the former Olympian Shawn Johnson East who has 3.8 million followers.

Shawn is a mother of two at the age of 31 years. The NYT best-selling author has a son named Jett James and a daughter named Drew Hazel.

The ex-athlete posts funny reels about her life before and after the arrival of her children. She also makes videos about the differences between her firstborn and secondborn.

East frequently gives several parenting tips to her followers. Moreover, she has supported several baby clothing brands including "buybuy Baby".

Johnson also promotes supplements for mothers' health. Recently she did a paid partnership with the women's probiotic brand, Renew Life.

6. Louise Pentland (3.6 million followers)

English vlogger Louise Pentland has landed sixth in the list of top mom influencers on Instagram with 3.6 million followers.

Pentland is a 37-year-old mother to two daughters named Dracy and Pearl. She is famous for her content related to motherhood and parenting.

The vlogger-turned-author also documents the challenges faced by her children. Moreover, she vlogs about their vacations and celebrations as a family.

Louise treats her daughters with sleepovers, hair appointments, tasty delicacies, and more. She indulges her kids in making breakfast and other activities.

Pentland also influences mothers to have time for themselves and talks about mental health issues on YouTube where she has 2.21 million subscribers.

7. Katie Stauffer (3.2 million followers)

One of the popular mom influencers on Instagram is photographer Katie Stauffer with a count of over 3.2 million followers.

Katie, aged 45, is a social media personality from Arizona. She earned early prominence by posting creative photographs of her children.

Finn, Charles Jr., Katlin Jr. including twins, Mila and Emma are her five children. Mila is famous for her amazing funny skits and expressions.

Katie shoots short videos with her children and entertains her followers. Other than that, she also talks about mothers' health, fertility issues, and more.

The photographer also has an Amazon shop. Moreover, she shares some clips on YouTube shorts where she has gained more than 1.2M subscribers.

8. Sarah Nicole Landry (2.3 million followers)

Canadian speaker Sarah Nicole Landry has a staggering 2.3 million followers and ranks eighth among the mum influencers on Instagram.

As the mother of four, Sarah is also a digital creator and podcast host. The 35-year-old lady is also a body positivity influencer.

Landry writes and talks about multiple aspects of childcare and motherhood including marriage, postpartum, divorce, community, and relationships.

The age of Nicole's children ranges between 1 to 16. They are Maya Summer, Jemma Brynn, Boden Zacary, and Lemmie.

Landry does fun things with her children like taking them to Disneyland, wearing a themed costume, etc. She is an Amazon affiliate and the owner of the brand, The Birds Papaya. 

9. Aspyn Ovard (2.3 million followers)

Businesswoman and vlogger Aspyn Ovard is one of the most recognized mom influencers on Instagram with 2.3 million followers. 

Aspyn Ovard is a 26-year-old beauty vlogger and businesswoman from Utah. She is the mom of two and the owner of the clothing brand 'Luca + Grae'.

Ovard is a cheerful mother to her daughters, Cove and Lola. She shares videos on her morning routines, birth vlogs, and family trips alongside her children.

The lady spends as much time as she can with her babies. She takes them to different places, buys them toys, and does all the motherly duties.

As a momfluencer, Aspyn has collaborated with Walmart, Amazon, DIME Beauty, and the home remodeling service named Dwellify among many others.

10. Jennifer Anderson (1.9 million followers)

A registered dietician Jennifer Anderson with 1.9 million followers is rated tenth among the top mom influencers on Instagram.

Jennifer holds an MSc in Public Health and is the founder of Kids Eat In Color. Her company focuses on helping families feed their children a nutrition-filled diet.

Children are mostly picky eaters and they eat visually before eating physically. Anderson realized it as a new mom and specialized in feeding the children.

The mother of two children shares her knowledge with the new parents and the ones whose kids have bad food habits. Her instructions and recipes have helped many people.

Jennifer shares videos on removing toxins from food. Moreover, she has already published multiple cookbooks for children. 

11. Ildiko Ferenczi (1.6 million followers)

Businesswoman Ildiko Ferenczi with 1.6 million followers is a popular personality among the several mom influencers on Instagram.

Ildiko is an actress and the founder of The Billionaire Collection. She is well-known as a mom blogger and vlogger on social media.

The 32-year-old actress is a loving mother to her son, Daniel, and daughter, Destiny. The little munchkins are mostly seen around their stunning mama.

Ferenczi is an inspiration to those parents who want to handle both business and their children. Despite having a packed schedule, she manages time to spend with her kids.

Ildiko is also the podcast host of 'Preety and Punk'. The lady and her husband talk about success, love, business as well as kids.

12. Anna Saccone (1.4 million followers)

Securing the twelfth position of mom influencers on Instagram is the public figure Anna Saccone with over 1.4 million followers.

Anna Saccone, aged 35 hails from Surrey, UK. She is the mother of four kids and a video creator who uploads funny skits to daily vlogs.

Emilia, Edie, Alessia, and Andrea are the names of her children. She often features them in her videos with hilarious comedy content.

The lady began her journey many years back by posting fashion and beauty content. When she got pregnant, she shared her journey and became a momfluencer.

Besides funny skits and TikToks with her children, Saccone has made videos on pregnancy, miscarriage, hospital bag essentials, kids' birthday celebrations, and the like.

13.Julia Berolzheimer(1.3 million followers)

Maintaining 1.3 million followers businesswoman Julia Berolzheimer is ranked thirteenth in the top mom influencers on Instagram.

Julia is the founder of her eponymous clothing brand and co-founder of Parterre. She is also the Instagram mother of daughters Clementine and Marigold.

The proud mother and business owner models for her brand along with her kids. She curates matching apparel for her daughters and herself and promotes her brand.

Berolzheimer is 32 years old and her sole focus is on her business and children. She took her kids for walks, goes on family vacations, and does everything that an ideal mother does.

Julia has modeled for Nordstrom, Mi Golondrina, Vince, H&M, Saks, Banana Republic, and other luxury clothing brands both solo and alongside her babies.

14. Amber Fillerup Clark (1.3 million followers)

Entrepreneur Amber Fillerup Clark has amassed 1.3 million followers and she is one of the prominent mom influences on Instagram.

Amber is the owner of a haircare line called Dae and BFB. She is known for her frequent daily life short vlogs of cooking with her three children.

The lady also makes cute recipe cards for her kids to follow.  Moreover, she assists them in making their own foods like cinnamon rolls and fruit dip.

Clark knows how and when to set her kids free and do their own thing. From her contents, one can learn to let go of their controlling behavior towards children.

Amber is the mother to Atticus, Rosie, and Frankie. As a momfluencer, she has recently partnered with brands including Etsy, Skatie, and Ark. 

15. Sazan Hendrix (1.2 million followers)

Tennessee native Sazan Hendrix is one of the mamas to make it in the top mom influencers on Instagram with a fan following of 1.2 million.

Sazan is a YouTuber, podcast host, and storyteller. The 33-year-old lady also posts content about children, child care, and mom life.

The mother of Valentina Grace and Amari Rose is expecting a new baby. She recently posted pictures of her baby moon and revealed that she will soon be joining the boy mama club.

Sazan currently uploads videos and reels of her two daughters vibing and enjoying their childhood.

Moreover, Hendrix has been sponsored by Abercrombie & Fitch and LTK App. She also has her own online store with her husband named Stevie + Sazan.

ncG1vNJzZmirmKTEo7XZnKarppWne6S7zGikqKVdnrunuNSepZydoqh6qrrSrZigqpGi